Unblack
“Unblack" emerged as a personal project during the pandemic, driven by a passion to blend art and fashion into a unique clothing brand. At its core, Unblack seeks to challenge conventional aesthetics and redefine the intersection of art and apparel.
Expansion Strategy for Indian Luxury Brands in the American Market
Following my deep connection to India’s rich cultural heritage, I focused my final master’s project on exploring the potential and opportunities for Indian luxury in the American market. My research sought to understand the appeal of Indian luxury, identify the specific needs of American consumers, and examine how Indian luxury brands can successfully expand and thrive in this new market.
Acqua Di Parma Growth & Expansion Strategy
Drawing inspiration from the brand’s rich legacy, culture, and identity, this project aims to elevate the brand's marketing efforts through the creation of a new pop-up experience and a mobile application. The strategy is crafted based on comprehensive brand research, integrating the brand’s unique persona with contemporary trends to drive innovation and engagement.
Khaite Campaign
The objective was to showcase Khaite’s unique and transformative fashion pieces through an engaging narrative that explores the idea of transitioning into a parallel reality filled with outlandish fashion, eccentricity, and novel experiences. The campaign aims to highlight Khaite’s ability to seamlessly adapt to and enhance any reality, leaving the viewer with a sense of wonder and excitement.
Maison Margiela Product Line Expansion
To develop and launch a new product line for Maison Margiela, we delved deeply into the brand’s history, architectural influences, and unique design philosophy. The aim was to create a collection that resonated with Maison Margiela's legacy while appealing to contemporary tastes.
Bonpoint: New Market Entry Strategy
Planned and executed Bonpoint's entry into the Mexican market with a comprehensive strategy encompassing market research, localization, and brand positioning. The project began with an in-depth analysis of the Mexican market to understand consumer behavior, preferences, and the competitive landscape.